The We the People PSA Project was an American media and academic partnership to determine if public service announcements can decrease the spread of fake news by increasing media literacy.
The following pilot PSA, created for the campaign describes one way in which fake news that is created to earn money can have unintended political consequences. It ends by encouraging the viewer to “#deletefakenews.”
A director’s cut of the pilot PSA was also produced, for distribution online and in social media:
In the creative process, final versions of the story board and script are created prior to the pieces above, with sometimes significant editorial and creative changes at and between stages. There are, for example differences in the call to action between the earlier, director’s cut and the later, shorter version edited for broadcast television. The final draft of our script for the proof of concept PSA exhibits some key differences as does the final draft of the story board for the proof of concept PSA.
We the People PSA Project leadership included:
- Pamela Kilborn-Miller, Program Director
- Brian Glanz, Director of Hive Media Lab, incubator of the project through June, 2018
- Jeremy Cropf, Creative Services Director at KCTS 9
- Rob Dunlop, President and CEO of Cascade Public Media
- Jevin West, PhD. Co-Founder and Director of the University of Washington’s Data Science and Analytics Lab — pending funding, the future home of the project
“Incidents like the #Pizzagate shooting signify just one step in a long, dark trail of real world consequences caused by fake news.” — Nsikan Akpan for PBS NewsHour in December, 2016
Learn about the science and impact of fake news:
- Tech companies struggle with the human side of fake news
March 17, 2018
- The spread of true and false news online
March 9, 2018
- The Science of Fake News
March 9, 2018
- This is what students think about ‘fake news’ and the media
November 22, 2017
- Russian Influence Reached 126 Million Through Facebook Alone
October 30, 2017
- News media literacy and conspiracy theory endorsement.
Stephanie Craft, Seth Ashley, Adam Maksl. Communication and the Public. Vol 2, Issue 4, pp. 388 – 401. https://doi.org/10.1177/2057047317725539
October 4, 2017
- Tagging fake news on Facebook doesn’t work, study says
A Yale survey of 7,500 people shows little benefit, and possible detriments, to fact-check programs.
September 11, 2017
- Stanford researchers find students have trouble judging the credibility of information online
November 22, 2016
- How Viral Fake Election News Stories Outperformed Real News on Facebook
November 16, 2016
This project was incubated by Hive Media Lab, whose mission is to democratize innovation in media. The lab is a part of Cascade Public Media, home of PBS member station KCTS 9 and digital media outlet Crosscut.com.