About the project

We the People PSA ProjectThe We the People PSA Project was an American media and academic partnership to determine if public service announcements can decrease the spread of fake news by increasing media literacy.

The project graduated from Hive Media Lab in June, 2018 and pending funding, may continue within the University of Washington’s DataLab. Please contact Jevin West at the DataLab for more information.


The following pilot PSA, created for the campaign describes one way in which fake news that is created to earn money can have unintended political consequences. It ends by encouraging the viewer to “#deletefakenews.”

A director’s cut of the pilot PSA was also produced, for distribution online and in social media:

Greg Cohen, Cascade Public Media Design Director allows us a peek behind the scenes while he masterminds the story board for the We the People PSA Project, 3/1/18.
In the creative process, final versions of the story board and script are created prior to the pieces above, with sometimes significant editorial and creative changes at and between stages. There are, for example differences in the call to action between the earlier, director’s cut and the later, shorter version edited for broadcast television. The final draft of our script for the proof of concept PSA exhibits some key differences as does the final draft of the story board for the proof of concept PSA.


Pamela Kilborn-Miller, Brian Glanz, and Jevin West at the UW DataLab, 12/1/17.

We the People PSA Project leadership included:


We the People PSA Project“Incidents like the #Pizzagate shooting signify just one step in a long, dark trail of real world consequences caused by fake news.” — Nsikan Akpan for PBS NewsHour in December, 2016

Learn about the science and impact of fake news:

  • News media literacy and conspiracy theory endorsement.
    Stephanie Craft, Seth Ashley, Adam Maksl. Communication and the Public. Vol 2, Issue 4, pp. 388 – 401.
    October 4, 2017